“Are you more traditional or progressive? Exclusive or accessible? Serious or playful?” Let’s unpack a few ways messaging shapes your podcast’s brand. “Make sure you have a consistent voice and tone that resonates with your audience,” says Erin. Podcast brand messaging refers to the way you communicate with your audience-this includes what you say and how you say it. Once you’re confident with your answers, you’re ready to start building your brand.
The How: How will you accomplish your goals?.The What: What value will your show offer?.The Why: Why are you creating this podcast?.“As you form your position and understand the goal of your podcast, things like your cover art and social media presence start to fall into place naturally.”Here are four questions to ask yourself as you lay the foundation for your podcast’s brand: You might be eager to brainstorm cover art concepts and episode ideas for your podcast, but it’s helpful to understand the big picture before diving into the details.“The most important element to focus on is the podcast itself,” says Greg. Erin Safreno: Senior Designer at Spotify.Greg Falconi: Senior Art Director at Spotify.Read on for podcast branding tips from two marketing pros at Spotify.
Today’s audiences have nearly infinite options when it comes to content, so it’s essential to cultivate an identity that makes your podcast “pop.” Podcast branding is more art than science, but there are some best practices that can help you make a mark with your show. That includes everything from your podcast’s name and your cover art to your intro music and the consistent one-liners or sign-offs you might drop during conversations. You’re probably familiar with brands of clothes, cars, and candy-but what does it mean to build a “brand” for your podcast? Simply put, podcast branding means developing a distinct visual and audio identity for your show. It’s the byproduct of powerful podcast branding. The affinity you have for your favorite shows isn’t an accident, though. Creators and consumers both know that a podcast is more than a collection of audio files-it’s a presence in people’s lives that makes them feel understood and connected.
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